Real Estate Buzz
The real estate market crashed in 2007. Within minutes, hundreds of subprime lenders were out of business. The seller's market quickly became the buyer's market and property values went into a momentum of constant decline. The short sale process became a viable option for lenders and borrowers, both. Do not simply walk away from your property, stay the course, but if foreclosure is imminent, a short sale will salvage your credit. If mortgage payments are current, generally a short sale will reduce the borrower's credit score by 50 points and the score will slowly increase again when the process is complete. However, if the mortgage payments are delinquent, then the missed and late payments are what will drain the credit score approximately 100-150 points, but the short sale will increase that score within months. If the property forecloses a borrower will have to wait 5-7 years before obtaining another mortgage loan. A short sale is a win/win.
Over the past three decades, the make-up of the market value of Standard & Poor 500 companies has changed dramatically. While intangible assets amounted to less than one-third of company value in the mid-1980s, this has almost tripled to four-fifths on average today. A large contributor to this trend is intellectual property (IP) - a situation that is even truer for start-up companies, where IP assets may be the only significant asset a company has for quite some time. It is therefore important that company leaders understand the intricacies of IP strategy and how it is an integral part of a successful business strategy. This guide provides a solid grounding in concepts such as IP generation, IP valuation, portfolio management and the monetisation of IP assets, as well as practical guidance on setting an IP strategy and managing the risks associated with third-party intellectual property. For a holistic understanding, less formal IP assets such as trade secrets and brand strategy are covered in addition to patents and trademarks.
In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to launch and run a successful business venture.
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